Hotel Compete

Hotel Compete is a group of hoteliers and hotel data experts. They deliver market insights and offer high value business intelligence while providing deeply insightful data and analytics.

Hotel Compete needed to take their site up to the next level—from a mostly text site that was rather dull to something much more engaging and dynamic. They also wanted to convey quickly and effectively the immense data they collect, and its benefit to their clients.

Original graphics were created to depict the different ways they collect and offer hotel industry data. These graphics also show the types of data they gather. A blog was necessary to keep the site current with all the happenings in the industry and offer new content to site users. Heavy users of Twitter, Hotel Compete also has a series of widgets to pull in a variety of data from different users, hashtags, keywords and trends. Other branding components include several multi-page documents each laid out for reading online, on mobile devices and in print; the usual stationery set; and a shiny Powerpoint presentation to wow investors and customers alike.