Academy of Art University

In a group project, we analyzed the current site for flaws and then performed heuristic evaluations, interviews of target users, affinity diagramming and cardsorting, use case task analyses, and feature/function summaries. Through all of the information collected in these sessions, we developed wireframes and high-fidelity prototypes that we used for in-person user testing at the Academy of Art Usability Lab. Incorporating the rich feedback from the testing scenarios, we furthered our prototypes into initial designs.